Reader Profile

Female: 95%     Male: 5%
Average Age: 17 years old
In school/ college: 85%     Working: 10%     Unemployed: 5 %
CONFIDENT: in what they want to do
INTO: POP 
FAVOURITE RADIO STATION: BBC Radio 1
LIKE TO KEEP UP TO DATE:

• 79% say it's important to keep up to date with the latest music
• 97 % are passionate about music

COLLECTION:

• 100 CDs in collection
• 90 DVDs in colllection
• 1000+ downloads
• Average time reading music mag: 1 hour

TOTAL SPENT IN 20 YEARS:

• CDs £7m
• DVDs £6m

• LIFE EVENTS £5m
• DOWNLOADS £3m